About Zayna Rugs
At Zayna Rugs, we are dedicated to empowering artisans and preserving Morocco's rich weaving heritage. Our mission is to create a sustainable platform that connects talented Amazigh artisans with a global audience, ensuring fair wages and sustainable practices.
Meet Our Team
Our diverse team combines expertise in technology, artisan advocacy, and sustainable development to create meaningful change in the craft economy.
El Mdirhri Yassine
Founder of Zayna Rugs
Founder of Zayna Rugs, leading the mission to promote authentic Moroccan craftsmanship worldwide.
Lala Hasna
President of "Qasr Moy" Cooperative
President of the cooperative “Qasr Mui”, guiding artisans towards sustainable growth and empowerment.
The Cooperative’s Members
Artisan Weavers
A dedicated group of women artisans preserving traditional weaving techniques passed down through generations.
Our Work in Action
At Zayna Rugs, our work goes beyond creating beautiful rugs. Every action we take is guided by our commitment to people, culture, and the environment.
Empower Artisans
We provide fair wages, safe working conditions, and training opportunities to local Amazigh women weavers.
Preserve Heritage
We keep traditional weaving techniques alive while blending them with modern design.
Support Communities
A portion of every purchase funds education, healthcare, and women-led projects in rural Morocco.
Practice Sustainability
We use natural materials, eco-friendly dyes, and slow production methods to reduce environmental impact.
Engage Customers
We share artisan stories and behind-the-scenes processes, encouraging conscious consumption.
Through these actions, Zayna Rugs creates not only rugs but a meaningful impact — weaving culture, opportunity, and care into every thread.
The Problem
Traditional Moroccan craftsmanship is at risk. Many talented Amazigh artisans face limited opportunities, low wages, and the disappearance of ancestral weaving techniques.
Rural communities struggle with lack of education, resources, and fair market access — while mass-produced rugs dominate the market, undervaluing authentic handmade art.
At Zayna Rugs, we recognized these challenges and committed to preserving heritage, empowering artisans, and building a sustainable path for Moroccan craftsmanship to thrive.
Our Solution
Zayna Rugs provides a sustainable and empowering solution to preserve Moroccan handwoven heritage.
Direct Artisan Support
We work directly with Amazigh women weavers, ensuring fair pay, safe conditions, and continuous skill development.
Preserve Traditions
Each rug is handcrafted using ancestral weaving techniques, blending Morocco’s heritage with modern design.
Community Impact
A portion of every sale funds education, healthcare, and women-led projects in rural Morocco.
Eco-Friendly Practices
We use natural wool, organic dyes, and slow, mindful production methods to reduce our environmental footprint.
Engaging Storytelling
We share the story behind each rug, connecting customers to the artisans and their creative journey.
How It Works
Browse & Choose
Explore our collections and select the rug that speaks to you.
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Delivery
Receive your handwoven rug at your doorstep, ready to bring warmth and culture to your home.